I build brands, products, and unstoppable teams.
I put design thinking into action.
Explore design, UX research, and strategy for brands, platforms, and entire companies 😎
Brand awareness video
Accounts Receivable teams, rejoice.
As creative director, I set visual and messaging direction for Versapay’s new brand awareness video. This explainer shows high-level finance teams what they can accomplish with a powerful AI-backed system that’s easy to use. Also, it’s got some great humor tied in.
Campaign & Category launch
Relaunch Versapay brand in the market
As creative director, I pitched and led Versapay’s “Mind the Gap” campaign, highlighting how its AI-powered platform bridges communication breakdowns. Bold design drove standout results—exceeding traffic, leads, and buzz goals, and securing Versapay as Oracle NetSuite’s sole payments provider.
Brand awareness video
Sales & Marketing Automation for (serious) small businesses
As creative director, I set visual and messaging direction for Keap’s new brand awareness video. This explainer does more than show off product—it weaves unique value props together with humor and information.
Feature launch campaign
Easy Automations from Keap
As creative director, I launched Keap’s most innovative feature yet—automations powered by ”When/Then” logic. This campaign’s messaging was based on user research from 200+ small business owners.
Branding and site design
Rebranding a $100M, 20-year-old SaaS company
After 17 years, the pioneer of CRM and marketing automation for small businesses needed to tell a new story. I creative directed, managed agencies, and led a team to overhaul brand, design systems, website design, UX, and more.
Brand awareness campaign
Big Grit: Stories from entrepreneurs
As creative director, I led this campaign sharing the stories of entrepreneurs whose grit (with a little help from Keap) got them through trying times. Shooting a docuseries during COVID-19 was ambitious, and we were up to the challenge.
Brand & PR campaign
Keep Going: a response to the COVID-19 pandemic
As creative director, I helped Keap quickly launch a campaign to serve customers and non-customers with free initiatives—and give away $200,000 in grants to help small businesses "Keep Going".
Customer Experience (CX)
Trailblazing change across a 400+ person SaaS company
I facilitated a 12-week initiative to help all teams at a SaaS company deliver on their brand promise to prospects and customers.
Management & Approaches
Leading design
After designing for agencies, non-profits, and as a freelancer, I leapt into full-time creative leadership in 2017. Today, I see the team as my greatest project.
Get a look at my approach to management over teams of designers, copywriters, creative producers, and UX & research professionals.