I build brands, products, and unstoppable teams.
I put design thinking into action.
Explore design, UX research, and strategy for brands, platforms, and entire companies 😎
UX, Product Design
Building an AI-enabled product org.
I led Neon One’s UX and Product Design transformation by embedding rapid user research and AI into product delivery, unifying fragmented systems, and accelerating delivery from months-long cycles to fast, iterative releases.
Under NDA, email me for access
UX, Product Design
The finance platform built for people.
I led concept development, customer testing, and executive alignment to launch AI-powered experiences, overhaul a 500+ page platform, and define the future-state UX direction for Versapay’s Accounts Receivable SaaS platform.
Under NDA, email me for access
Brand, Video
Accounts Receivable teams, rejoice.
I set visual and messaging direction for Versapay’s new brand awareness video. This explainer shows high-level finance teams what they can accomplish with a powerful AI-backed system that’s easy to use. Also, it’s got some great humor tied in.
Brand, Category Design
Relaunch Versapay brand in the market
I pitched and led Versapay’s “Mind the Gap” campaign, highlighting how its AI-powered platform bridges communication breakdowns. Bold design drove standout results—exceeding traffic, leads, and buzz goals, and securing Versapay as Oracle NetSuite’s sole payments provider.
Brand, Video
CRM for (serious) small businesses
I set visual and messaging direction for Keap’s new brand awareness video. This explainer does more than show off product—it weaves unique value props together with humor and information.
Product Launch, Video
Easy Automations from Keap CRM
I launched Keap’s most innovative feature yet—automations powered by ”When/Then” logic. This campaign’s messaging was based on user research from 200+ small business owners.
Brand, Website
Rebranding a $100M, 20-year-old SaaS company
After 17 years, the pioneer of CRM and marketing automation for small businesses needed to tell a new story. I creative directed, managed agencies, and led a team to overhaul brand, design systems, website design, UX, and more.
Brand, Campaign, Website
Big Grit: Stories from entrepreneurs
I led this campaign sharing the stories of entrepreneurs whose grit (with a little help from Keap) got them through trying times. Shooting a docuseries during COVID-19 was ambitious, and we were up to the challenge.
Brand, Video, and PR
Keep Going: a response to COVID-19 pandemic launched in 8 days
I helped Keap quickly launch a campaign to serve customers and non-customers with free initiatives—and give away $200,000 in grants to help small businesses "Keep Going".
Customer Experience (CX)
Trailblazing change across a 400+ person SaaS company
I facilitated a 12-week C-suite initiative to help all teams at a SaaS company deliver better on their brand promise to prospects and customers.
Strategies
Leading design
After designing for agencies, in-house, nonprofits, and as a freelancer, I apply 15+ years of leadership to drive organizational growth.
Get a look at my approach to management over teams of designers across product/marketing, copywriters, creative producers, and UX research professionals.