Impact

Selected outcomes

141% ARR Goal

FinTech rebrand + website redesign improved conversion and journeys

3 mos. → 4 wks.

Sped up Neon One roadmap delivery with Product and Engineering leaders

-12 → 9 NPS

Improved product experience at CRM SaaS company within 1 year

~75% Faster Sprints

Sped up design execution through ops, iteration, and workflow redesign

300% ↑ CVR

Built Keap’s first UX research program to optimize journeys and drive growth

Zero Attrition

…since 2019. Built several top-tier, highly engaged design orgs


36% ↑ YoY MRR

After Keap rebrand, website redesign, and product enhancements

1 → 6 Team Growth

Scaled multidisciplinary design org over Product, UXR, Marketing, Brand

AI-Enabled

Led AI product initiatives and streamlined design system workflows