Impact
Selected outcomes
141% ARR Goal
FinTech rebrand + website redesign improved conversion and journeys
3 mos. → 4 wks.
Sped up Neon One roadmap delivery with Product and Engineering leaders
-12 → 9 NPS
Improved product experience at CRM SaaS company within 1 year
~75% Faster Sprints
Sped up design execution through ops, iteration, and workflow redesign
300% ↑ CVR
Built Keap’s first UX research program to optimize journeys and drive growth
Zero Attrition
…since 2019. Built several top-tier, highly engaged design orgs
36% ↑ YoY MRR
After Keap rebrand, website redesign, and product enhancements
1 → 6 Team Growth
Scaled multidisciplinary design org over Product, UXR, Marketing, Brand
AI-Enabled
Led AI product initiatives and streamlined design system workflows
