Abby Dennison Photography
Brand and Print
Abby was starting out in her photography business and needed to establish her brand – demographic, tone, naming, and of course the logo and business cards. She wants to focus on lifestyle photography for families, couples, and seniors as well as branch into wedding photography. Her brand needed to reflect her warm and friendly personality, while establishing her as a professional who can be trusted with those "once in a lifetime" moments.
The final logo evokes warmth in its color, romance in its intricate and delicate nature, and friendliness in its hand drawn and imperfect typography.
A sampling of concepts explored for Abby Dennison's logo and naming process.